SPAM

At Fortune Affiliates we do NOT endorse SPAM in any way. We do our utmost to comply with all SPAM laws and will never use your details for SPAM. We will not send you anything you have not requested and we will not disclose your details to any other persons, except as necessary to provide you with the best in service and products.

The law, which became effective January 1, 2004, covers email which has the primary purpose of advertising or promoting a product or service, including content on a Web site. A "transactional or relationship message" � email that facilitates an agreed-upon transaction or updates a customer in an existing business relationship may not contain false or misleading routing information, but otherwise is exempt from most provisions of the CAN-SPAM Act.

You will be required to comply with this Policy and the CAN-SPAM act.

What the law requires

1. It bans false or misleading header information. The "From," "To," and routing information including the originating domain name and email address must be accurate and identify the person who initiated the email
2. All commercial email must include your valid physical postal address.
3. The From line must be from your company/business
4. Subject lines must not be deceptive. The subject line cannot mislead the recipient about the contents or subject matter of the message.
5. Each e-mail message must have an opt-out/unsubscribe option.
1. When you receive an opt-out/unsubscribe request the law gives you 10 business days to stop sending e-mail to the requestor's email address.
2. You cannot help another person send email to that address, or have another entity send email on your behalf to that address.
3. It is illegal for you to sell or transfer the email addresses of people who choose not to receive your email, even in the form of a mailing list
6. All commercial email must be identified as an advertisement.
7. You must have the permission and confirmation from each person on your list that you can send them email communication. The granting of said permission must be verifiable, deliberate, explicit and still-revocable via *closed loop opt-in and still-revocable.

Penalties as listed by the Federal Trade Commission

Each violation of the above provisions is subject to fines of up to $11,000. Deceptive commercial email is also subject to laws banning false or misleading advertising.

Additional fines are provided for commercial emailers who not only violate the rules described above, but also:

1. "harvest" email addresses from Web sites or Web services that have published a notice prohibiting the transfer of email addresses for the purpose of sending email.
2. generate email addresses using a "dictionary attack" combining names, letters, or numbers into multiple permutations.
3. use scripts or other automated ways to register for multiple email or user accounts to send commercial email.
4. relay emails through a computer or network without permission for example, by taking advantage of open relays or open proxies without authorization.

The law allows the Department of Justice to seek criminal penalties, including imprisonment, for commercial e-mailers who do - or conspire to:

1. use another computer without authorization to send commercial e-mail from or through it.
2. use a computer to relay or retransmit multiple commercial e-mail messages to deceive or mislead recipients or an Internet access service about the origin of the message.
3. falsify header information in multiple e-mail messages and initiate the transmission of such messages.
4. register for multiple e-mail accounts or domain names using information that falsifies the identity of the actual registrant.
5. Falsely represent themselves as owners of multiple Internet Protocol addresses that are used to send commercial e-mail messages.

Additional Fortune Affiliate Rules

1. When sending out any email communications to any of our clients you are required to sign a no-spam warranty.
2. Fortune Affiliates
   1. Our clients, the Fortune Lounge group, have a dedicated affiliate unsubscribe link at the bottom of every casino communication.
   2. Fortune Affiliates will download all unsubscribes daily and send them through to the relevant affiliates.
   3. Please ensure that all names are removed from your base/lists within 48 hours.
   4. Fortune Affiliates requires a written confirmation of every name removed.
3. When emailing a purchased list or your own list you must have the permission and confirmation of each person that appears on the mailing list. Permission is obtained by each person opting-in to receive email communication. The granting of said permission must be "verifiable, deliberate, explicit, confirmed via *closed loop opt-in and still-revocable".

Fortune Affiliates Penalties

Fortune Affiliates complies with the CAN-SPAM Act of 2003 and will not tolerate SPAM from Affiliates. Any Affiliate found to be guilty of spamming will be dealt with appropriately. Listed below please find Fortune Affiliates penalties:

1. On receiving notification of a valid Spam complaint and if, after investigating said complaint, it is found that you are guilty of sending out unsolicited mail, Fortune Affiliates will issue you with a warning and you will be given the opportunity to comply with the CAN-SPAM Act of 2003.
2. On receiving notification of a second Spam complaint and if after investigating said complaint, you are found to be guilty of sending unsolicited mail, Fortune Affiliates reserves the right to suspend your account for a period of 30 days, after which you will again have the opportunity to comply with the Act.
3. On receiving notification of a third Spam complaint Fortune Affiliates will have no choice but to permanently suspend your account and you will forfeit all earning on this account.
4. Any affiliate caught in contravention of this policy WILL be subject to account suspension for 30 days and THE FORFEITING OF ALL PROFITS EARNED over said period.

*Closed Loop opt-in: anyone can enter anyone's email address in a capture form and click a permission checkbox. When mailing you will require confirmation that the email being used is owned by the person who gave permission and the recognized way of doing this is via closed loop opt-in, where the person must respond to an email confirming that they did in fact opt-in to receive correspondence, and thus confirming that the address is indeed theirs.