E-mail SPAM compliancy checklist

What the law requires

The following checklist is a guide to help ensure that your mail complies with the Privacy and Electroni Communications Regulations 2003 No. 2426 and general SPAM laws. This is a guide only and Fortune Affiliate does not guarantee deliverability or full SPAM compliancy by following this guide (although it should definitely help!).

Email Campaign Anti-Spam Guide

The email content:

1. Add your Postal Service address to all e-mails you send.
2. Determine the recipients’ permission status. If any were added in any method other than opt-in, you are required to include a clear notice in a commercial message stating that your message is an advertisement or solicitation. If your list is opt-in or double opt-in, you are exempt from this provision.
3. ‘From’ and ‘subject’ lines are not misleading.
4. Include a ‘clear and conspicuous’ unsubscribe (opt-out) internet based response mechanism in every e-mail.
5. Confirm that the content of the email matches recipients’ choices (interests selected).
6. Provide them a way to receive some types of e-mail from you while blocking other types along with a ‘global unsubscribe’ option to stop all future e-mail from your organization.
7. If you are sending to a non-house list, be sure the list source did not harvest e-mail addresses or use automated means to randomly generate them.
8. This will ensure if you are defending a spam suit, damages aren’t aggravated (increased).
9. Mail that contains sexually-oriented material must include the warning “SEXUALLY- EXPLICIT:”

Before you send:

1. Merge/purge list sources and process all unsubscribe and suppression requests
2. Contact any other organizations you have marketing relationships with to obtain their list of unsubscribe requests about your brand. Collect unsubscribe requests from all channels (your telemarketing office or sales dept).
3. Check technical integrity of the server sending the email – no open relays, false headers, etc
4. Ensure your opt-out links work for 30 days after the date of your email.
5. Have an objective person who is not connected with the campaign read the email and confirm that it is not misleading and that it has been properly edited.

After you send:

1. Review ISP spam complaint reports and take action to attack problem areas. For more information on ISP reports, see Pointnclickinc.com library.
2. A "transactional or relationship message" – email that facilitates an agreed-upon transaction or updates a customer in an existing business relationship – may not contain false or misleading routing information, the customer must have been informed of the further use of his or her information for direct marketing purposes and must have been given the option to refuse such usage, but otherwise is exempt from most provisions of the Privacy and Electroni Communications Regulations 2003 No. 2426.

Please feel free to contact us for more info or for anything at all to do with SPAM.