Three of our lucky account managers, namely, Daryn D, David G and Gavin M are currently having a blast enjoying  Amsterdam from its best side in the Spring. They’ve been on a canal tour with some of the affiliates, more pictures to come soon! Don’t forget to come chat to us in meeting room 11! Send us an email to set up a meeting now meeting@fortuneaffiliates.com.

Some things  you might not know about the 3 account managers at AAC.

Before he joined us, Daryn was an Account Director for a number of digital agencies. His eight years of online media marketing experience have given him a broad understanding of the industry. He takes a holistic approach and is very innovative when it comes to dealing with challenges. He is a team player who is 100% driven by results.

David was a relationship manager at a London-based online casino before joining our team. He has the ability to see what is important and focus on it. He has strong leadership ability and takes pride in finding, developing and maintaining relationships. He has an empathic approach: he strives to understand his affiliates’ viewpoints and businesses, and then provide appropriate solutions.

Gavin has been with us for a number of years and is a valuable assets, his main focus areas include new market research, both regards to physical places and new products.

The Amsterdam Affiliate Conference is just around the corner and we hope you are as excited about it as we are! The AAC is back after a 4 year break, and 3 of our account managers will be there to chat to you. You can meet up with us in meeting room 11, all you have to do is contact your account manager or send a mail to meeting@fortuneaffiliates.com.

Although we currently don’t market to the Dutch market, its worth having a look at none the less, and what better time to attribute a blog than a week before the AAC.

The flat country known for its clogs, tulips, coffee shops with legalized marihuana, pretty canal tours, and historic museums, is now perhaps soon to be the country of legalized online gambling as well. According to Reuters News, printed on the 28^th of November last year, the Netherlands is set to sell its state-owned casino monopoly and legalize online gambling in order to expand market competitiveness. How the government plans to go about this is still a bit unclear, however this does not detract from the fact that the Dutch market being opened up is exciting news.

The Netherlands is located in northwest Europe and has a population of approximately 17 million people, making it one of Europe’s most populated countries. With a developed economy it has been a strong financial contributor for many centuries, despite financial downturn as of late, there are many factors that make the developments in this market worth keeping an eye on.

What makes the Netherlands interesting?

Apart from being a big market in sheer population, this market is also interesting because of its accessibility through technological, communicative and media exposure. For example, 71% of the Dutch population purchased online last year, which is one of the highest percentages in all of Europe. This is positive as it shows that Dutch consumers feel secure with regards to online payments; in fact only 7% claim to be worried about online financial security. It is interesting to note that 93% of all online purchases made were bought from domestic sites; this is commonly seen due to the consumer having a higher sense of security if the site they come off of is catering to them in their mother-tongue and accommodates the payment methods they are familiar with. So if you in the future are to pursue Dutch traffic, be sure to do your research and translations first.

Consumers

There are a large percentage of part-time workers in Holland, they are known for spending a big portion of their time at home. For the Dutch consumer internet and mobile connectivity are a must for both work and leisure, and they are used to the advantages of a very highly developed and competitive market. The Netherlands with its 91, 9 %, came in a global second place as far as penetration rate of broadband Internet is concerned. In this time of global economic downturn, spending time at home has become even more popular, causing a growth in online activities, such as social media.

Social Media

Social media in the Netherlands is hugely popular, the site that takes the lead is Dutch and called Hyves. Named after a bee hive, for its “buzzing” ability, in 2010 the site was reported to have 10.3 million registered accounts, more than two thirds of the population. Facebook comes in at a second place as far as social networking tools are concerned. But the 5 top ranking pages overall are google.nl, google.com, hyves.nl, youtube.com and live.com, Facebook ranks as a 7^th place. The Dutch like much of the rest of world are fervent users of the internet via their mobile.

Mobile Market

From 2010 to 2011 the amount of Dutchmen using their mobile phones to access the internet doubled, this is predicted to facilitate a massive growth in mobile-commerce. The growth in mobile internet access has been significant in recent years, highly driven by the introduction of Smartphones. However, Dutch mobile purchases are yet to develop; only 1 % of Dutch consumers have performed an online purchase via their mobile device, which is significantly lower than in the rest of Europe.

The Netherlands has a large amount of international companies residing in the country, which drives locals to be well-informed about technology and equipment available around the world, and keeps them at the forefront of developments. This combined with the recent growth should hopefully push mobile purchases to also increase in the coming years. Mobile is after all the future, which is why it is important that you as an affiliate become acquainted with the mobile product, and how to drive mobile traffic.

Whether pursuing mobile, PC or tablet players, there seems to be a big Dutch market that is easily accessible through viral affiliate marketing. So stay updated on developments regarding legalization.

As some of you might have noticed we have changed the format of out Monthly Newsletter, what was formerly known as Money Minute, has changed to a Monthly News Flash. You will receive the monthly News Flash 2 consecutive months in a row, third month you will receive a more extensive Quarterly News Letter.  

The format for the News Flash will be the same every time (as seen below), the point is to be able to skim through it in a matter of minutes and be up-to-date with what to promote this month as well as be aware of any promotions that apply to you. The information will always touch upon our new monthly game releases, any product updates, and ultimately promotions both for your players and for yourself.

The Quarterly News letter will be more in-depth and themed around upcoming events. The next issue of the Quarterly News letter will come out in June, and will be about the exciting  upcoming Amsterdam Affiliate Conference, and what we have up our sleeve for you The image for template will thus vary.

Please give us  your feedback it would be much appreciated! Either here on the blog or send an email to  support@fortuneaffilaites.com !

Australia is a hugely popular market not merely because of its sheer size, being the 6th largest country in the world, with a highly  urbanized population of  22.9 million, but also because it is a highly developed not to mention one of the wealthiest economies in the world. Australia comes in as a 12th largest economy in the world with the fifth-highest per capita income. The general publics economic freedom as well as the loose gambling regulation makes it an attractive market to advertise too. Australia has one of the highest rates of gambling in the world,with over 80% of Australian adults entertaining themselves with some form of gambling.

However, the commonwealth government announced on Wednesday the 12, of April that they will bring in new gaming regulations to reflect the increasing popularity of online gambling . The Australian federal government wants to make it compulsory for online gamblers to set their own deposit limits in advance, as well as to implement stricter rules about the types of inducements and lines of credit that can be offered by online gambling operators, and ultimately license overseas online gambling sites in Australia.

The commonwealth government wants to implement these changes as a means to protect consumers and as a means to minimize national harm. The Communications Minister is collaborating with the States and territories to insure their help in implementing the above mentioned standards.

For more information visit: http://www.theaustralian.com.au/news/breaking-news/govt-wants-to-limit-online-gambling-harm/story-fn3dxiwe-1226595356690/btag-ad499566/

Remember to stay up to date with the latest marketing material, its important that your marketing efforts are dynamic and don’t become stale to your players.  There are new game releases across our brands every month. By contacting your account manager  you can get unique reviews and customized banners to promote the new games!

This month “Piggy Fortunes: a 25 line video slot game, based on the epic childhood fairytale that we all remember fondly “The three little pigs.”   In this slot free spins will continue to be awarded until all 3 houses, Brick, Wood and straw, are in a blown down state at the same time.This slot  will huff and puff and blow large piles of cash at your players.

We are also excited to present the “European Blackjack Redeal Gold,”this game puts a spin on the traditional European Blackjack game by  allowing a “Redeal” option. The Redeal option in this Blackjack table game allows the player the opportunity to redeal their cards and or the Dealer cards. The game allows you to Redeal up to 5 times for a small cost, with some combinations being redealt at no cost at all. Player must stand on all 17, and includes Split and Double down options. The game does not include Insureance, Peeking, Surrender, or Hole Card options. 

Get in touch with your account manager now, to get setup with the latest marketing material, we will customize it especially for  you and your needs!

Our popular fun times giggle bingo brand is now going mobile! This means that depending on what device you access the www.gigglebingo.co.uk site through your device type will automatically be detected and redirected to the correct platform enabling the optimal user experience. The same fantastic welcome offer of £10 free no deposit required will remain to welcome new players. Furthermore when you make your first deposit of £10 -£100 we have an amazing 200% bonus!

Although bingo is the main attraction you can also play an array of other exciting  online entertainment. There is also a dedicated and very interactive team behind the Giggle Bingo site, and their main mission is to ensure that all players have a blast! Follow them on Facebook and Twitter to get a feel for just how much fun they are!

Contact your account manager now to find out what other developments have been made within Mobile, and how to mobilize your traffic!