New games to promote!!

Two new exciting games have been launched this month, don’t forget to promote this to your affiliates. First game is a modern treatment of an ancient legend, one of mythology’s greatest adventures – Jason and the Golden Fleece. The game is based upon the quest of a young brave Jason and his companions, who sail to the ends of the known world to find the golden fleece of a mystical ram, in order to claim Jason’s throne from a usurper. The game has beautiful graphics, it’s a 5 reel slot, that takes fans on an adventure journey into the mythical past, and there are no less than 243 ways to win in this game!!

Game release 1

The second launch has an entirely different demeanor as the tittle; “Starlight Kiss” might give away. Although Valentine’s Day comes and passes within 24 hours, let the love linger for a little while longer with this alluring, romantic and scenic slot game! This game celebrates the coming together of lovers everywhere, by rewarding you every time the man and woman symbols appear together on-screen. It’s a thoroughly entertaining and romantically enticing 5 reel slot with 243 ways to win game!

New game realease 2

So don’t hesitate to contact your Account Manager now, on ways to promote this!

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European Markets to Watch in 2013

Uk online gambling leader

2012 has just come to an end, with a clear leader in terms of global online gambling industry value. Europe accounted for 47.6% of the global industry value, followed by Asia- Pacific at a 26.7%, closely followed by the Americas at 22.8%.  However, within Europe there is also a clear leader, namely the United Kingdom.

Having been one of the first countries to establish themselves as a legal online gambling environment the UK has set the standards in terms of online gambling market growth for a while and have reaped many benefits. In 2009 5.6% of the adult population had participated in online gambling, but by 2010 this figure had risen to 32%. Apart from benefits like being one of the largest online gambling markets in the world today, consumers have also benefited from safer online gambling environment, and a highly competitive online market place.

It will be interesting to see if the UK can remain at the forefront despite their governments’ recent proposal to tighten regulation on the online gambling market, and also to see the outcome of the EU parliaments strive for a more harmonious regulation across all member nations.

All reports point toward a general growth in the online gambling industry in years to come, some suggest that within Europe – Italy, France and Spain are the candidates to give the UK a run for their money in their leading position.  So keep your eye out for these markets, and let us know how we can assist you with your marketing!

 

Dreaming of a Luxury Cruise?

CarribeanThe end of 2012 is drawing near, as is Christmas, and for many some long awaited holidays. For a lot of us it is the dark season, the cold season, and that time of year where you are sitting staring out of the window at work dreaming of sunnier, warmer and more relaxed times. This is however the final stretch to push your numbers for 2012. Fortune Affiliates brands however, understand the feeling, and for this very reason have the perfect promotion for you to push to your players! Royal Vegas, Platinum Play, 7Sultans and Vegas palms are doing their 6th Fortune Lounge Cruise – by all means promote this great offer to your players!

The 6th Fortune Lounge Cruise

The promotion will run for 4 months from the 1 of November until the 28th of February, Royal Vegas, Platinum Play, 7Sultans and Vegas Palms are giving away 50 Double cruise packages; the packages include flight, local transfer and Caribbean cruise tickets, as well as huge money prizes. The way to enter the competition changes once a month. Now for December the four brands are doing a “Pick-A-Gift” campaign, where there is a special player offer everyday of December! Christmas came early this year – as prizes include iPads, watches, fashion, accessories, Free Spins, casino credits, Rewards points and deposit match bonuses.

This is a great promotion to market in form of banners and unique reviews, so don’t hesitate to contact your Account Managers for your tailor made options. For more information on the promotion, visit the promotions section of one of the casino sites, or visit www.internationalcasinogames.com.

There will be a few lucky winners who won’t have to stick to dreaming about a luxury cruise this season!!

Generation Mobile!

Ever since mobile gambling became possible many years ago, we have heard about how explosive this would be. However, unreliable networks and expensive data plans put a damper on realizing the expected potential growth rates developers were hoping for. Good news however, recent studies now show that the current trend of mobile gambling is predicted to grow at a rapid rate, making mobile apps the predominant catalyst for gamblers across the globe.

The reason for the expected upcoming rapid growth within the mobile casino sector has to do with developers pushing mobile gambling apps for Apple iOS and Android smartphones, but also upgrades to applications and operating systems, such as the recent addition of a number of languages, as well as more generous data plans.

A predominant increase has already been detected in the download rate of apps in the gaming genre, this has happened across the board with similar reporting’s from all the big casino companies. These reporting’s are directly supported by studies published by the diagnostics team at Juniper Research in May, in which they conclude that mobile gambling netted $20 billion in revenue in 2011, and is probable 5 double this in the course of the next 5 years.

Mobile Casino’s and mobile gambling is here to stay and is only a matter of time before it becomes the predominant method of wagering. Therefor we here at Fortune Affiliates have extended our current Affiliate mobile promotion, where you stand a chance to win a Google Nexus 7 tablet and earn an extra CPA on all mobile acquisitions.

For more information visit: www.flvip.cd/Win-Win/default.aspx

What attracts players?

According to a survey done there are four different factors that determine whether a potential player chooses one casino over another. This survey was based upon a model called Model of Trust for Electronic Commerce (MoTEC) this model identifies four main dimensions that affect people’s trust in online businesses.  These four factors can be listed according to relevance as, informational content, relationship management, interface properties and pre-interactional filters.

Informational content ranked the most important factor amongst players. Players like transparency, being able to see the people behind the product. Having information about policies, the rules of an offer, where help can be found and so forth, is key to trust, and trust is vital to a player when it comes to using your site and especially depositing money via your site.

The second most important element to players is closely linked to the first, just a step closer to the casino. This would be the relationship management; players want to be able to contact the company, and expect prompt high quality responses. You can read my earlier blog on how our support team works, and what great tools they have at their disposal to insure reliable and swift service to players and their queries. However there is only so much they can do, if you as an affiliate don’t make sure to remove special offers when they have expired. Gamblers like all others value fulfillment of promises made.

Third is interface properties, this includes a wide range of things such as usability, efficiency of information access, download times, and small things such as typographical errors. If these things are not up to par, or if a player from another country comes in on a splash page with a lot of grammatical errors, they will not trust the site and will not move ahead to play on it. Here at Fortune Affiliates, we fortunately have a great and very diverse Copy Team, which caters to a wide spectrum of nations.

Ultimately, there is the pre-interactional filters, these consist of what players’ past experiences or coming expectations of a casino are. For example if a player has seen a Royal Vegas banner on many sites previously, and perhaps has thought the banner looked nice, then they have already formed a positive opinion of the brand before even testing it. Or if a player has stumbled across a negative review for a casino this also would mean that they already have an opinion of this casino. This again goes to show that it is important that you as an affiliate make sure that the banners, information, offers, and unique reviews that you display on your site are up to date and appealing.

Your Account Managers are ready to assist you with new exciting content, don’t hesitate to contact them now!

It’s that time of year…

In much of the world we are moving towards colder and darker times, all the more time to spend in the comfort of your homes or indoors. Which means now is the time to up your marketing efforts!

Your relationship managers are always ready to assist in however you should wish to renew your marketing efforts. The options are plentiful special offers, new banners, and unique content in form of casino, game or special promotion reviews.

Every month our casino’s run new unique promotions, such as currently the Spooktober promotion, where players stand the chance to win $ 12,000 in fantastic treats amongst lots of other prizes.

But also every single month we have several new games that premier. The newest additions to our wide variety of games are Phantom Cash and Twisted Circus. Phantom Cash is a 25 line Stream Punk themed slot, with Wild ghost hunters, where gentlemanly paranormal experts will assist you by zapping ghosts in the Free Spins Feature, winning a Bonus Prize for each Ghost they capture.

 

The main star of this new Video Slot The Twisted Circus extravaganza is the flamboyant Ring Master. This entertainer had any number of curious sights with which to mesmerize you and tempt you back again and again for delightful rewards. The Twisted Circus Video Slot is a 5 Reel, 243 Way Video Slot, with a free Spins feature and a single level Bonus Game feature. 3,4 or 5 Free Spin Scatters on the reels triggers 13 Free Spins at a 3x multiplier with retrigger. The bonus Scatter symbol unlocks a pick until match Bonus Game.

For more information on how to optimize the content of your site, keeping it updated and fresh contact your relationship manager now!

 

 

Social Media Strategy – Pinterest

Pinterest is one of the newer forms of social media out there. It came about in March 2010, under a year after they had 10,000 registered users. Pinterest was also the fastest site ever to break through the 10 million unique visitor mark.

Much as the name is indicative of, Pinterest is a social media platform that functions much as a pinboard. The thought behind Pinterest is to “connect everyone in the world through the ‘things’ they find interesting.” Users post, or ‘pin’ images of things, events, interests, hobbies and much more on their board, other users are then able to view these boards and re-pin images that they like.

There are a number of factors that make Pinterest ideal to use as part of your affiliate social media marketing strategy. For example, through the settings page to you can setup your account so that when you have pinned something on Pinterest, it is also published on your Facebook and Twitter, which helps keeping your social media platforms updated and interactive, without being too time consuming.

Before embarking on Pinterest, as with all other social media platforms, it is important to consider the following:

-          What is it you are trying to say about your business through Pinterest?

-          How do you become interactive with your audience?

-          How many resources are you willing to put into this? Pinning is time consuming and must stay updated to have any effect.

Have fun pining!

Fortune Affiliates Win-Win Mobile Promotion

Win a Google Nexus 7 tablet + earn an extra CPA on all mobile acquisitions!

Fortune Affiliates is running a 3 month Win-Win Mobile Promotion from the 15th of September till the 15th of December, to raise awareness about how traffic is automatically redirected according to device type logged in on.

This means that players are automatically redirected to the best gaming experience regardless of whether they are coming off of a mobile, pc, or tablet. Helping affiliates to acquire players on all platforms including growing numbers for mobile players. The only thing affiliates must do is continue to drive traffic as always.

Apart from raising awareness the promotion enables affiliates to stand the chance to win a Google Nexus 7 tablet and earn an extra CPA on all mobile acquisitions. For more information on how the competition works visit, www.flvip.cd/Win-Win/default.aspx

Do you have the right Social Media Strategy?

Pro’s and cons of using facebook as an exposure tool

When considering what social media to use as a player acquisition tool the obvious first choice seems to be Facebook. Since Facebook debuted to the public in 2006, it has amassed approximately 908,000,000+ registered users. Its collective user database alone is part of what makes it an optimal tool for brand exposure and customer relations.

However, Facebook does have its shortcomings, such as not being very SEO friendly. Apart from that Facebook is also very much for friends and people that you know, which makes it less applicable for promoting your websites or casinos. Another thing to keep in mind when embarking on mixing your own business and social media together, is that the customer is fully aware that they have a voice, and if they are unsatisfied or annoyed then they will not hesitate to let you know, and if not managed correctly this can be truly damaging to your reputation.

Therefor when embarking on a social media strategy there are several things to take into account beforehand. Such as:

1. Why do you want to use Facebook?

2. What do you plan on doing with it? Is it just for the purpose of having a page?

3. Will you be combining your efforts on Facebook with other social media?

4. Do you really understand what social media and Facebook are all about?

The main point with Facebook and all social media is of course to be social and interactive, and there are lots of ways to utilize this to your advantage. Such as location based marketing, where you use peoples check-ins to engage them.  Chat to people, engage them, give yourself a personality, and make two-way conversations rather than just posting messages. Most importantly use the network the way people expect it to be used – we all have private Facebook’s.

On that note, add me on Facebook (Pixie) and like our Fortune Affiliates page if you find this blog helpful:)